1. Persona Profile Development (or Annual Review)
By defining buyer persona profiles, the team can better customize their message, marketing outreach channels, and make a greater impact when engaging prospects.
Resource: Defining Audience Personas
2. Value Proposition and Content Asset Map
In this working session, the team will discuss your value proposition and content assets by persona along each stage of the buyer’s journey. This process often uncovers messaging gaps, or a need for content assets during particular stages.